H&M’s Technical High-fashion Sports Collection Celebrates The Power Of Personal Victories
Published: Jul 21, 2016

H&M introduced its new active wear collection ‘For Every Victory’ after taking input from the Swedish Olympic team.


“This is a collection about performance with great style and the input of the SwedishOlympic team has been invaluable in the creation process. The result is high fashion technical sports pieces for everyone to wear,” says Design and Creative Director at H&M.

H&M previously designed outfits for the Swedish Olympic and Paralympic team for Rio 2016.



The active wear is made for everybody who believes in the power of sport and self-belief. For those who get up in the morning to go running. For those who take on new challenges, fight prejudice or conquer their fears.



This video celebrates every personal victory and is very inspiring: