News
Indian Fashion Designer Celebrates Transgender Beauty In Her Latest Campaign
Picture: Facebook/Red Lotus
Published: Jun 6, 2016

Sharmila Nair, from Cochin in the southern Indian state of Kerala, has created a new sari collection inspired by and made for India’s transgender community.

Source: Red Lotus
Source: Red Lotus

The collection is called Mazhavil, meaning rainbow, and uses bright, vibrant shades.

Source: Red Lotus
Source: Red Lotus
Source: Red Lotus
Source: Red Lotus

Made under her brand Red Lotus, the saris are created from Hubli cotton dyed with natural colours, and paired with printed blouses.

Source: Red Lotus
Source: Red Lotus
Source: Red Lotus
Source: Red Lotus

In India, where transgender people are looked down upon by the larger society and are considered as the in-between people who are to be ridiculed and shunned, Nair’s choice of models is attracting a lot of attention.

Source: Red Lotus
Source: Red Lotus
Source: Red Lotus
Source: Red Lotus

Nair hopes the campaign might help give trans women a little positive visibility and that hopes it will help Menon and Savithri, the models, eventually find employment.