Major brands such a google, tesco, Microsoft and renowned landmarks including Canada’s ‘Toronto’ sign and Netherland’s ‘I amsterdam’ have dropped the letters A, O and B from their logos.
These letters are very imporant in the language, even more important for the logos. But most importantly they are important blood groups that aren’t available easily.
To highlight this and to ask people for blood donations globally NHS Blood and Transplant’s is running a campaign ‘#MissingType’ is asking major brands to drop the letters ‘A’ ‘B’ and ‘O’ from their logos.
All major brands have come together to support NHS Blood and Transplant’s international ‘#MissingType’ campaign.
NHS BT is working with donor organisations from 21 countries to highlight the importance of new donors coming forward.
— I amsterdam (@Iamsterdam) August 16, 2016
— Microsoft UK (@MicrosoftUK) August 16, 2016
— Tesco (@Tesco) August 16, 2016
— innocent drinks (@innocent) August 16, 2016
— Nando's (@NandosUK) August 16, 2016
— Mich_el _etel (@betelm) August 16, 2016
— Qantas (@Qantas) August 15, 2016
— X__x UK (@xboxuk) August 16, 2016
View the campaign here:
To know more about donating blood, visit here for UK locations, here for U.S. locations and here for information on donating internationally.
This post originally appeared here.