Recently one of the leading Urdu newspaper Daily Jang featured Bollywood actress nargis Fakhri on the front pages. In the picture, Nargis is lying down on her stomach and holding a new phone launched by Pakistani mobile communication Mobilink.
A lot of people including many journalist took to Twitter to condemn the ad by calling it ‘cheap’.
My strong protest to top jang group management for this absurd front page ad in today's jang. pic.twitter.com/M5SRc1p3H7
— Ansar Abbasi (@AnsarAAbbasi) December 20, 2015
— H Tee Kay (@hennatahirnawaz) December 21, 2015
اشتہارات کی تاریخ میں پہلی بار ایسا ہوا ہے کہ ایک موبائل نے ایک خاتون بیچی ہے #Nargis
— Opinionless Spirit (@OL_Spirit) December 20, 2015
Ummat comes with its own version of #NargisFakhri
— Sahib Gul (@Hisahibgul) December 22, 2015
— twittoo (@Alyaskhan55) December 21, 2015
— الباکستانی (@MuhammadAArshad) December 21, 2015
— Azeem Sheikh ® (@azeemsheikh28) December 21, 2015
But finally American model and actress Nargis Fakhri opened up about her controversial ad. According to Pinkvilla Nargis said;
“I’ve been with Mobilink as their brand ambassador for the last 3 years and there has never been an issue like this. I was unaware that they would consider using this visual for a mainstream newspaper ad – an Urdu daily as it was never meant to be.”
She further added;
“As a model or celebrity, I have always believed in using my persona to help further a brand’s communication but never to have it used where I end up being objectified for my looks.”
“Culturally too, my team and I are aware and respectful of what visuals work for what mediums, markets and audiences and hence given the brand’s firm penetration in the Pakistan market, we left it up to their expertise to use the images appropriately.”
What do you think about this advertisement?