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This Campaign Turns Celebrities Into Kashmir Victims To Send Across An Important Message
Kashmir
Published: Jul 25, 2016

The disputed valley of Kashmir is rocked by violent protests and a severe crackdown is underway by Indian forces against the media and its Muslim-majority population.

In the light of recent atrocities, a group of Pakistanis started a campaign called What if you knew the Victim? #IndiaCantSee by Never Forget Pakistan. The idea is to use famous faces to share the stories of Kashmir victims.

Here’s what the description of the campaign says:

You know these faces. Does that make the tragedies more important? The stories in the letters are real. The names signed under the letter are real. Just the victim you see in the picture is not real. But do you care what is the profile of the victim for you to sympathise and empathise with them? For you to speak for them? Why do we need to glamourize a tragedy in order for people to pay attention. Have we all become that numb.

This campaign is designed to highlight the atrocities and abuses carried out by the Indian Armed forces and Police who enjoy complete immunity under the Armed Forced Special Powers Act which has made a mockery of India’s claim to be a secular democracy. Scores have been blinded, several killed and hundreds injured by what India describes as a “non-lethal” weapon i.e. the pellet gun. We condemn and lament the criminal silence and inaction of the Indian Government and Cultural icons of India. Furthermore we strongly condemn the pick and choose policy of Facebook which convenient censors posts highlighting the plight of the Kashmiris and later excuses itself by calling the censorship a “mistake”.

This campaign is not about jingoism. It is about trying to create empathy. We live in a sad world where we have to present genuine tragedies in a creative way just to make people pause and think for a moment.

As advocates for human rights we believe that Kashmir, independent of any force and influence from India and Pakistan should have the right to determine its own identity and future.

Mohammad Jibran Nasir is the mastermind behind this campaign, while the artwork has been done by Murtaza Abbas and Batool Aqeel.

Here are all the pictures from the campaign:

1. Hrithik Roshan

Source: Never Forget Pakistan/ Facebook
Source: Never Forget Pakistan/ Facebook

2. Kajol

Source: Never Forget Pakistan/ Facebook
Source: Never Forget Pakistan/ Facebook

3. Saif Ali Khan

Source: Never Forget Pakistan/ Facebook
Source: Never Forget Pakistan/ Facebook

4. Alia Bhatt

Source: Never Forget Pakistan/ Facebook
Source: Never Forget Pakistan/ Facebook

5. Aishwarya Rai Bachchan

Source: Never Forget Pakistan/ Facebook
Source: Never Forget Pakistan/ Facebook

6. Virat Kholi

Source: Never Forget Pakistan/ Facebook
Source: Never Forget Pakistan/ Facebook

7. Sonia Gandhi

Source: Never Forget Pakistan/ Facebook
Source: Never Forget Pakistan/ Facebook

8. Amitabh Bachchan

Source: Never Forget Pakistan/ Facebook
Source: Never Forget Pakistan/ Facebook

9. Narendra Modi

Source: Never Forget Pakistan/ Facebook
Source: Never Forget Pakistan/ Facebook

10. Shah Rukh Khan

Source: Never Forget Pakistan/ Facebook
Source: Never Forget Pakistan/ Facebook

11. Mark Zuckerberg

Source: Never Forget Pakistan/ Facebook
Source: Never Forget Pakistan/ Facebook